|LOCATION||Long Island City, New York|
|FIRM||The New Design Project|
|SQ. FT.||500 SQF|
If it’s dreamy at Chip, that’s intentional. In addition to the aroma of the freshly baked, famously gooey cookies wafting through the tidy Long Island City bakery, the setting employs blond millwork, creamy marble, curved forms, and ethereal lighting. It’s conceived by the New Design Project, the studio that also runs Brooklyn co-working space The New Work Project. For Chip, the designers co-worked with Saint Urbain, which handled branding, to carry the aesthetic through the interiors. The clouds sprinkled across the cookie tins were translated into a cluster of paper lanterns and rounded arches in the partition separating front and back of house. The nostalgic orange of the logo came to life as Benjamin Moore & Co.’s Fire Glow on the feature wall and Kravet’s microsuede upholstering the built-in banquettes. The same team is in the mix for Chip West Village, scheduled to open this fall.