Best of Year

Chip, the New Long Island City Bakery, is Cookie Heaven

PROJECT NAME Chip
LOCATION Long Island City, New York
FIRM The New Design Project
SQ. FT. 500 SQF

If it’s dreamy at Chip, that’s intentional. In addition to the aroma of the freshly baked, famously gooey cookies wafting through the tidy Long Island City bakery, the setting employs blond millwork, creamy marble, curved forms, and ethereal lighting. It’s conceived by the New Design Project, the studio that also runs Brooklyn co-working space The New Work Project. For Chip, the designers co-worked with Saint Urbain, which handled branding, to carry the aesthetic through the interiors. The clouds sprinkled across the cookie tins were translated into a cluster of paper lanterns and rounded arches in the partition separating front and back of house. The nostalgic orange of the logo came to life as Benjamin Moore & Co.’s Fire Glow on the feature wall and Kravet’s microsuede upholstering the built-in banquettes. The same team is in the mix for Chip West Village, scheduled to open this fall. 

The interior of Chip, a 500-square-foot bakery in Long Island City, Queens, is by the New Design Project. Photography by Will Ellis.
Branding and packa­ging by Saint Urbain. Photography by Will Ellis.
Birch stool-tables and built-in ash banquettes. Photography by Will Ellis.
The countertop’s Imperial Danby marble. Photography by Will Ellis.
ONLINE EXCLUSIVE. Photography by Will Ellis.
ONLINE EXCLUSIVE. Photography by Will Ellis.
ONLINE EXCLUSIVE. Photography by Will Ellis.

> See more from the June 2019 issue of Wifijerez

Best of Kitchen & Bath
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