Cass Calder Smith Designs Sarah Jessica Parker's Second Shoe Store in NYC

PROJECT NAME SJP
LOCATION New York
FIRM
SQ. FT. 1,100 SQF

You can almost hear Douglas Cuomo’s opening soundtrack “do-do-do-do” and see Carrie Brad­shaw in her tutu. But since her "Sex and the City" days, Sarah Jessica Parker now has a different starring role: shoe designer. Launched in 2014, is her collection of accessible luxury footwear in classic silhouettes, and the brand has just opened its second shop in New York.

Cass Calder Smith Architecture employed white oak for the custom millwork at the SJP by Sarah Jessica Parker boutique in downtown New York. Photography by Allyson Lubow.

, which has completed three projects in the South Street Seaport neighborhood being redeveloped by the , outfitted the 1,100 square feet like a casual yet sophisticated down­town apartment. Comfortable vintage and new upholstered furniture mingles with residentially scaled artwork, all either in or complementing SJP’s signature blush palette. A custom unit show­cases 48 pairs of pumps in tidy, colorful rows. Charlotte, Miranda, and Samantha would be proud.

Keep scrolling to see more photos from the project > >

Fawn pumps lining the custom acrylic display. Photography by Allyson Lubow.
ONLINE EXCLUSIVE. Photography by Allyson Lubow.
ONLINE EXCLUSIVE. Photography by Allyson Lubow.
ONLINE EXCLUSIVE. Photography by Allyson Lubow.
ONLINE EXCLUSIVE. Photography by Allyson Lubow.

Read next: Dame Mary Quant Is Having a Moment (Again)

> See more from the April 2019 issue of Wifijerez

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