Swoon, the Studio Updates Dallas Hospitality Icon The Adolphus Hotel

PROJECT NAME The Adolphus Hotel
LOCATION Dallas
FIRM

In 1912, Adolphus Busch built Dallas’s first grand hotel. A century later, Beaux Arts grandeur and Germanic exterior still charmed, but some refreshment was in order. While didn’t have Busch’s Texas-sized budget—$2 million, or more than $52 million in today’s dollars—it had similarly big ambitions, tackling each communal space with an eye to modernize all the decadence without diminishing Busch’s achievements.

In the main upper lobby area, a floor lamp by Visual Comfort peeks out among Dana John armchairs, a sofa from Schoolhouse Electric, a custom rug and poufs, and a Lawson Fenning table. Photography by Cody Ulrich.

The idea was to restore the former glories, but with some restraint. Swoon’s founder Samantha Sano and partner Joslyn Taylor employed a Francophile color palette, all butter yellow and deep blues and dark wood, across walls and upholstery for unfussy furnishings. Careful touches of gold leaf and custom rugs only accentuate true gems, such as a 100-year-old marble floor Swoon uncovered during demolition.

A portrait of Napoleon from Adolphus Busch’s original collection presides over the raw brass and Carrera bar in the main upper lobby. Photography by Cody Ulrich.

And new gems were installed. “We’re deeply in love with the dual antique fireplaces we had imported and reconstructed in the lobby,” Taylor says, creating the perfect spot in winter to contemplate the passage of time.

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