|PROJECT NAME||Rock the Cycle|
Music and motion define nightclubs. For two studios in Russia, channeled that energy. “Rhythm is important during lessons,” art director Ivan Mirolyubov says. “Just like music should be catchy, we wanted catchy interiors.” In Moscow, bright yellow accentuates unfinished concrete walls. The hue adorns shelving, graphics, bikes—even a training area’s ceiling. But in Saint Petersburg, smaller square footage called for a more muted approach—neon signage mixes with neutral ceramic tiles. For both locations, Tochka focused on encouraging fitness with unique design solutions.