Messana O’Rorke Designs a Crisp, Clean Store in NoLIta for Malin+Goetz

PROJECT NAME Malin + Goetz
LOCATION NoLIta, Manhattan
FIRM
SQ. FT. 350 SQF

It was a stroll down an East Village street with his Jack Russell terrier that first connected architect Toby O’Rorke to founders Andrew Goetz and Matthew Malin. His firm, , co-led by architect Brian Messana, has since designed five shops in Los Angeles and New York for the skin- and hair-care brand, each a nod to its neighborhood. A 19th-century trader’s store inspired the latest 350-square-foot outpost in NoLIta, where “the product is the focus and pop,” Messana explains. The walls, ceiling, and floor are a mix of matte and glossy black, crisply contrasting with the creams, soaps, and shampoos packaged in clean white boxes and bottles. Veined Italian marble topping the service counters helps unify the palette.

At the NoLIta Malin + Goetz by Messana O’Rorke, flooring is honed black granite. Photography by Eric Laignel.
Colorful candle packaging. Photography by Eric Laignel.
The shop’s painted metal and vinyl signage. Photography by Eric Laignel.
Custom brushed aluminum shelving. Photography by Eric Laignel.
ONLINE EXCLUSIVE: NoLIta Malin + Goetz storefront. Photography by Eric Laignel.
ONLINE EXCLUSIVE: NoLIta Malin + Goetz interior. Photography by Eric Laignel.
ONLINE EXCLUSIVE: NoLIta Malin + Goetz interior. Photography by Eric Laignel.
ONLINE EXCLUSIVE: NoLIta Malin + Goetz shelving. Photography by Eric Laignel.
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