Byron Merritt (Keynote Speaker)

Global Vice President of Retail Innovation, Nike

In Byron Merritt's role as Vice President of Retail Innovation at , he drives how the brand comes to life across all consumer touch points, be that retail, digital, and brand experiences in Nike's biggest geography. The team he leads focuses on driving innovation around how the products Nike makes, the services they create around those products, the places where consumers interact with those products and services (both physical and digital), and how they communicate all of this, comes together in a seamless and considered experience for consumers. His work fuses marketing, design, and innovation and crosses the creative boundaries of digital and physical, communication design, service design, and space. At Nike, Byron drives creative around the launch of the Nike+ Fuelband and was a part of the team creating the product experience. He was creative director for Nike's first video game, Nike+ Kinect Training designed for the Xbox Kinect platform, as well as new to Nike, customization experiences. Prior to Nike, Byron worked at what's been considered to be the world’s most innovative design company, IDEO in San Francisco. Byron earned a Masters in Architecture at SCI-Arc and currently lives in Portland, Oregon.

Having a breadth of understanding and being able to work and empathize with many disciplines to make ideas come to life is not unlike making buildings—it’s not a solo endeavor.

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