CEO + Co-Founder, Crossbeat
Becky Wang is an entrepreneur, speaker, and author on the topics of data and technology and their impact on creativity and culture. She leads Crossbeat New York, an innovation and content studio that transforms brands into media and technology centers of excellence and has spoken on panels at SXSW, Social Media Week, the CMO Club, and OMMA. Becky is also the author of Creativity and Data Marketing: A Practical Guide in Data Innovation, a textbook used in the NYU media department and other design and marketing courses nationwide. Prior to founding Crossbeat, she ran a small rep firm that assembled teams of digital and film talent to innovate in the marketing space. Earlier, Becky implemented and ran Data Strategy for Droga5 and partnered with their DD (Design & Development) division to launch entrepreneurial products. She also ran Global Insights and Analytics for Saatchi & Saatchi. Before entering advertising and marketing, Becky served as General Manager and Head of Business Development for the social marketing and analytics firm, PeopleBrowsr, and worked in the film industry, including as a creative executive at Laura Ziskin Productions under the Columbia Pictures banner.
The best marketing stories have universal messages but incorporate very specific details that make them feel real to individuals.