The recent opening of the City Los Angeles Center, in the heart of West Hollywood’s design district, was a big deal. First, there was the presence of supermodel Cindy Crawford, Cosentino’s brand ambassador, who was on hand to cut the ribbon after just inking another contract. Equally photogenic was the $1.7 million property itself: 4,208 square feet of indoor and outdoor space, including 3,529 square feet of showroom to display the Spanish producer’s collections of Silestone and natural quartz surfacing.
Samples are displayed in quasi-full-height slabs near the entry and in smaller versions within a more intimate enclosure toward the rear. The ultra-resilient Dekton product appears outside on the property’s 680-square-foot terrace, which also has party place potential.
We caught up with Eduardo Cosentino, executive vice president of global sales and CEO of Cosentino North America, while he mingled with 300 guests from LA’s architecture and design communities as part of his whirlwind global tour. The rationale for why here, why now, even when a North Hollywood showroom for the company’s brands exists, was quite simple. “This is where the architects and designers are,” said the third-generation executive of the family-owned company. “This is where they want to come.”
And why not? In addition to hands-on experience, Cosentino City—one of four in the U.S. and 12 worldwide—offers a comprehensive digital experience to aid designers in both the physical and virtual worlds. Plus, lounge space galore encourages lingering.