Juliana Polastri's On-the-Fringe Rug Collection for Edward Fields Reinvents the Heritage Brand

The ability to reinvent keeps a heritage brand relevant. With that in mind, design director Juliana Polastri took a deep dive into the company’s 84-year-old archives, identifying 12 patterns ripe for reinterpretation. The result is On-the-Fringe, hand-tufted abstractions that challenge the confines of the typical rug. “We explored the possibilities of celebrating three-dimensionality in an unconstrained way,” Polastri says. Along the edge of Monolith, for example, the silk-wool field dis­appears and is replaced by swinging fringe. Wool and silk simulate dimensional folds in the uneven borders of Deep Frieze, and random shag patches peek above the short pile of Metropolis, a colored-pencil drawing rendered in silk, wool, and Lurex. 

Monolith by Juliana Polastri for Edward Fields. Photography courtesy of Edward Fields.

“The yarns are set free to push to the outer boundaries.”

Monolith by Juliana Polastri for Edward Fields. Photography courtesy of Edward Fields.

Deep Frieze by Juliana Polastri for Edward Fields. Photography courtesy of Edward Fields.

Metropolis by Juliana Polastri for Edward Fields. Photography courtesy of Edward Fields.

> See more from the February 2019 issue of Wifijerez

Email
Pin