Flooring Specialist Tarkett North America Consolidates Under One Brand

Correlate, a modular carpet tile pattern from Suzanne Tick’s Scale Study collection for Tarkett. Photography courtesy of Tarkett.

Global flooring specialist has embarked on a strategic realignment of its North American businesses, with five formerly separate manufacturers now consolidated under a single brand umbrella.

Tarkett has become the sole brand name for Tarkett, , and , along with hard-flooring producer , and , the hospitality-focused broadloom manufacturer that Tarkett purchased this fall.

“Going to market with a unified, Tarkett-branded portfolio provides clarity for our customers,” says Tarkett North America president and CEO , adding that the realignment will allow the manufacturer to better capitalize on synergies between brands. “The move positions Tarkett to integrate ongoing design, innovation and sustainability efforts across multiple flooring materials,” he says.

Bonham told Wifijerez that while no changes are planned for the manufacturing operations of the brands, Tarkett has reorganized leadership to “better support its new mission, value proposition, and culture.”

The newly modified logo for the five brands now joined under the Tarkett umbrella. Graphic courtesy of Tarkett.

To that end, former Tandus Centiva president will assume the role of executive vice president of M&A and business development for Tarkett North America, directing the company’s merger and acquisition strategy and identifying growth opportunities. Former Tarkett North America senior vice president has been named executive vice president of operations, taking on leadership responsibility for all North American manufacturing. Assuming the position of chief operating officer is , former president and COO of Tarkett’s resilient flooring businesses in North America, who will be accountable for residential and commercial sales and customer service.

“Bringing our teams together provides a streamlined sales structure for customers and improves their experience,” says Bonham. “Designers will now have one point of who can assist with every offering.”

In an effort to encourage cross-specification between the brands, Tarkett has already created a system of blending the newly joined assortments—the —complete with introductory video.

Tarkett reached global net sales of nearly $3.2 billion in 2017, with North America accounting for more than $892 million of that revenue.

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