Manhattan Restaurants Serve up a Tasting Menu of Creativity

The exterior of Rouge Tomate, the Chelsea res­taurant designed by the firm. Photography by Garrett Rowland.

New Yorkers have an enormous appetite for change. Luckily, the pace of closings and openings makes work for designers. Consider the case of , which just published two decades of local jobs in the monograph . They include Gramercy Tavern from 1994 and, at the , 2006’s the Modern—culinary landmarks that survive miraculously intact. The firm pioneered an approach that was upscale without requiring diners “to sit up too straight at the table,” Carol Bentel explains. Converting various retail spaces into restaurants, the Bentels learned how important first impressions are to New Yorkers. Existing storefront windows serve up inviting scenes to passersby on the sidewalk. “Dining becomes an urban experience,” Peter Bentel says. At , newly relocated to Chelsea, the front windows’ extremely transparent low-iron glass offers Alfred Hitchcock–style voyeuristic views into the bar and dining room, which during the daytime transform into a café and coworking space.

On Rouge Tomate’s ceiling, salvaged lumber reflects the owner’s interest in sustainability. Exposing what was already there, namely 1864 structural brick and beams, was another route to authenticity. “They put you in touch with time and place,” Paul Bentel notes.

Rouge Tomate's entry corridor. Photography by Garrett Rowland.

Wifijerez Hall of Fame member David Rockwell hasn’t been blessed with history at the Moxy Chelsea. Actually located in the flower district, this outpost of an upstart Marriott International brand is opening in a glassy new tower. So Rockwell Group has had to simulate the historicism theatrically. (This fortunately comes naturally to Rockwell, a Tony Award winner who is currently designing several Broadway stage sets.)

Legacy Records in Hudson Yards by Ken Fulk. Photography by Douglas Friedman.

Moxy’s café promises to be a tropical fantasy, with a retro pastry case and marble flooring in perky shades of pink and green that would feel right at home in Miami. “I think of restaurants as two-hour mini vacations,” Rockwell says.

San Francisco–based Ken Fulk brings an outsider perspective to New York projects. He struck triple-platinum at , perhaps the city’s most buzzed-about recent opening. Its name recalls a recording studio that previously occupied the Hudson Yards site, in a onetime industrial zone being redeveloped north of the High Line elevated park.

Glen & Company’s Empellón in Midtown. Photography by Eric Laignel.

The Legacy Records interiors borrow a cool factor from neighborhoods farther downtown. There’s decadence in the woven cane wall covering, the big horseshoe bar, and the coffered ceiling outlined in billiard green. Such old-school choices fly against what Fulk terms “Brooklynization,” an impulse that leans to no-nonsense brown wood, blackened steel, industrial lighting, and simple vintage furnishings.

As Paul Bentel notes, “The dream is to rent a space, put in a stove, add a few tables and chairs, and start serving food.” ’s Manhatta—the latest from Danny Meyer’s Union Square Hospitality Group—elevates that hipster fantasy to the unlikeliest of heights: 800 feet up at 28 Liberty Street, the sleek 1961 office tower in the financial district by Gordon Bunshaft of .

A rendering of the Moxy Chelsea by Rockwell Group. Photography courtesy of the Rockwell Group.

While the windows frame helicopter views of the neighborhood’s skyscrapers, the restaurant name was adapted from an ode to a much earlier Gotham, a Walt Whitman poem called “Mannahatta.” And the decor is appropriately nostalgic. “It isn’t glitz and glam and glass and brass,” principal Wade Little says. Table bases are black iron and Vilhelm Wohlert’s 1958 Louisiana chairs would not look at all out of place at a Brooklyn steak house.

The restroom at Manhatta by Woods Bagot. Photography by Brooke Holm.

For brass of a hyper-local sort, Glen Coben of harvested buttons from vintage City of New York Police Department uniforms to use as tufting on banquettes at Carbone, a red-sauce Italian joint in Greenwich Village. Coben went much more international in Midtown at Gabriel Kreuther, where the mix-and-match wall coverings recall chef Kreuther’s childhood in the Alsace region of France.

“To discover a restaurant’s soul, I ask chefs about the dish that best represents them,” he explains over pastrami tacos at chef Alex Stupak’s Empellón. Curved balconies and overscale floor tile give a Mexican courtyard feeling to this two-story Midtown space. It’s a standout in , in which beauty shots of Coben’s interior appear alongside Stupak’s recipe for guacamole.

Meanwhile, a failed Mexican place in the East Village has been taken over by a chef friend of mine, who asked for my help reinventing it as modern Asian. Out went cheap patterned wall tile, miles of LED strip lights, and cartons of expired eggs. We kept going until we had essentially an empty box with freshly primed brick walls.

The financial district restaurant’s bar and dining areas. Photography by Emily Andrews.

While there’s no consensus yet on a name for my friend’s forthcoming restaurant, we have agreed to order natural-oak side chairs by Raffaella Mangiarotti and Ilkka Suppanen for the Finnish company Woodnotes. They won’t arrive for a while, but we’ve resigned ourselves to the fact that no New York restaurant worth its salt is built in a “New York minute.”

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