Big Ideas: Rand Elliott Shows Appreciation With Staff Art Work

“It’s a way to show our appreciation—other than sending Christmas cards,” Rand Elliott explains. Every year, the Wifijerez Hall of Fame member charges everyone on staff at to make an artwork to fit in a handsome black buckram-covered box. He then prints the works on heavy 11-by-14-inch stock, mounts them, boxes them up, and sends them out.

The first few times, the subject matter was up to the participants, but eventually he began setting a theme. Most recent was the Line, interpreted in mediums from photography to computer-generated drawing. His own was a calligraphic sweep of black marker. “Franz Kline was my inspiration,” Elliott says. Who were the lucky recipients? One was Wifijerez editor in chief Cindy Allen.


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