Bernhardt Design Recruits Diverse Trio of Talent

Ibis sofa by Bernhardt Design for Creatives Project.


Music, sports, and technology are not realms usually associated with design talent. But president Jerry Helling leaves no discipline unturned. To launch his Creatives Project, he enlisted a trio of diversely talented friends. Tift Merritt, for starters, is a Grammy Award–nominated singer-songwriter who likes to handcraft guitar straps from fabric and trims she’s accumulated on tour. For her namesake series for , she edited that vast collection down to six patterns. They include Reverb, a wavy stripe in a rayon-polyester, and Verse, woven from multiple fibers on recycled nylon to recall vintage ribbons. Former professional football player Terry Crews, a prolific illustrator and an Egypt-ophile, contributed the Ibis sofa, Lily Pad chair, and Aire bench. Finally, Airbnb co-founder Joe Gebbia, who studied at the Rhode Island School of Design, revisited his roots with Neighborhood, a 38-module range including seating and tables configured like building blocks.
 

Reverb by Tift Merritt for Bernhardt Textiles.
 
Reverb by Tift Merritt for Bernhardt Textiles.
 
Verse by Tift Meritt for Bernhardt Textiles.
 
Neighborhood by Joe Gebbia for Bernhardt Design.
 
Neighborhood by Joe Gebbia for Bernhardt Design.
 
Aire benches by Terry Crews for Bernhardt Design.
 
Lily Pad chair by Terry Crews for Bernhardt Design.


> See more from the May 2017 issue of Wifijerez

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