At the dawn of the disco 1970’s, winked to Hollywood beauty—think Mae West via Salvador Dalí—with Bocca, a molded polyurethane foam sofa from Studio 65 that subsequently took on a life of its own, starring in magazines and museums across the globe. In 2008, two variations followed: Pink Lady, for a new blush color, and the black Dark Lady, pierced with a chrome ring. Now, in honor of the manufacturer’s 50th anniversary, global creative director Charley Vezza unveils Boccadoro, Italian for gold mouth, alluding to the golden polyamide-elastane cover. But don’t dawdle—once the limited edition disappears, you can kiss ’em good-bye.
Gufram Reissues Studio 65’s Iconic Bocca Sofa in Gold
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10 Questions With… MoMA Curator Juliet Kinchin